by Daniel Andrade Photo by Tom Podmore on Unsplash As a student of psychology, I d iscovered an interesting paradox: the brain is an incredibly complex machine, and yet it’s so easy to fool it. Because the brain is working on literally millions of things all at once, it’s understandable that shortcuts would be taken from time to time. One such shortcut is with color. When we see color, it tends to evoke certain emotions without us even always realizing it. This has been studied for years now in a field known simply as Color Psychology . It’s important to note here before moving on that, while many studies have been done on the psychology of color, it’s unfortunately not something that is so black and white (pun intended). Because color often depends on context, and people interpret things differently based on culture and past experiences, what one color means or brings up for you might not be the same for someone else. Regardless, it’s still something fascinating t
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